Having a successful business is all about bringing in customers, which requires branding and marketing. Branding is just as important for small businesses as it is for big corporations. Branding is about associations that are made with a company, product, service, individual or organization.  As it not only makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. There are many areas that are used to develop a brand including advertising, customer service, promotional campaigns, reputation, and logo. For any business, having a social media page is important. Social media marketing is highly beneficial for your business as well as it is cost effective. You can build a brand on social media by meticulous planning of certain things. Firstly, have a simple and attractive logo as this would be the first identity of your business. Next, do some research on internet about your target audience’s details, needs and know their online presence. You can choose the social platform where your target audience are highly active. Now you can create a business page on any social media platform and start sharing your product images. To build a successful brand on social media, all you need is an elegant logo, visually appealing posters of your products with creative content that need to be shared consistently. Branding and marketing can be done easily now through social media and reach potential customers.