All you have is few seconds to impress customers that your products are worth giving a consideration. Logos are the heart of visual branding. They have the power to create instant recognition among your audience. In a short span, consumers judge your business by its appearance. That is why you should have a solid logo to speak for your company.  Pictures and symbols are always appealing to human memory and connect emotionally. It engages with people instantly and creates interactive experience. A business logo should be easily recognizable in small and large print. Logo is the prime factor as far as brand identity is concerned. You can create trust among your customers with a logo that positively communicates with them. If customers can connect with your logo, they are likely to remember your company. If your logo is very engaging, they will get good memories of your business and there is a huge possibility to buy your products or services. On the other hand, if your logo is poorly designed, your entire motive behind your business will be misleading. So, you have to create your first best impression with your logo. A simple yet elegant logo can take your business to next level. Be wise and innovative in choosing the right design for your logo. With right logo on an attractive post with right content on the right social media platform, gives your brand a perfect recognition.