Social media is easy to get started and share posts for free. It might sound easy and convincing to start posting quickly. But to do successful business on social media, you need a good plan and strategy. You may have many reasons to use social media like brand awareness, customer engagement, and better customer service or directly drive sales. Whichever reason, make sure they are clearly defined. Once you are clear about your goals, it will be much easier for you to come up with content for your post. You have to keep your social media profile active to engage with your audience. If someone visits your page and there are no recent posts then they don’t have reasons to follow you. There is no point in following a brand that does not post any content. Also, people who are already following your business page won’t visit your page without any updates. One of the reasons why small businesses are not posting content daily is because they simply don’t know what to post. This is your opportunity to stand out from your competitors. Each time you post new content, you remind your followers that your brand exists. To do successful business on social media, all you need is visually appealing posts with engaging content to be posted daily.